Tag Archives: AggregateIQ

CAMBRIDGE ANALYTICA, TRUMP & BREXIT – can we just talk about the real problem?

Speaking at a Sydney ‘Politics in the Pub’ event last month, Cathy Vogan, founder of THING2THING.COM and author of ‘The Wikileaks Tapes’, offered a comprehensive view of how the use of behavioural micro-targeting, big data and psychometrics by Cambridge Analytica got Donald Trump elected, and led to a vote for Brexit. This is an update of that talk. Continue reading

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