Tag Archives: Behavioural Micro-Targeting

The problem with Wikileaks was that it was not just a small organisation; its life’s blood was the long chains of citizens, “passing along buckets to put out the fire”, as Assange once put it. That couldn’t be stopped, but it could be perverted. The model could be used even more effectively to spread lies, with the right team of data scientists, spooks, marketing experts, creatives and ‘recruits’. Add to that a comparatively massive budget of a political party, to offer the gate-keepers of social media, and it was only too easy to poison the grass roots. Continue reading →